As I tweeted this morning, we have a special design theme up on this site for the 20th birthday of Google Ads - AdWords. Google Ads posted a #20stories20years tweet to celebrate the birthday and share some stories.
It has been an interesting week at Google, from being sued by the Department of Justice for anticompetitive practices to passage indexing questions and clarity. I first talked about how Google's new Passage Indexing is really Passage Ranking...
Danny Sullivan from Google issued a PSA yesterday afternoon saying that if you translate your content on your web pages, do not forget to also translate the title tags as well. In addition, do not forge to translate the meta tags, structured data and other parameters.
Google announced on the Chrome blog that it will be adding an additional security feature to reduce notification content and is triggered by sites that have a history of sending messages containing abusive content. GoogleBot will be helping Chrome with this effort by occasionally subscribing to website push notifications if the push permission is requested.
In June we reported that Google will be launching new map pins for advertisers. These pins are squares and they are called "promoted pins." Andy Simpson spotted one in the wild but supposedly they have been live prior, I just have not seen them.
Google has added a bunch of features to Google Ads and Shopping right before the holiday shopping season. Features like price tracking, price comparison and other features around shoppings getting a good price on what they want to buy. Plus, features for advertisers to highlight promotions, sales and insights.
Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls. Please visit Search Engine Land for the full article.
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